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Friday, April 12, 2024

Truist exec Campbell to oversee Triad, Charlotte regions

Truist said Charlotte Regional President Heath Campbell will lead the new North Carolina West region as the most senior ranking regional member of the Commercial Community Bank.

His current region is Charlotte, Asheville and the N.C. foothills, while he’s adding Winston-Salem, Greensboro, High Point, and the broader Triad area. The change follows the retirement of Cantey Alexander, who had been Triad Regional president for many years. Truist will now have two regional presidents in its home state, down from three.

Campbell, 47, leads a team consisting of banking, insurance and investments experts. He has served in leadership roles for Truist across several markets, including Washington, D.C., Kentucky and Georgia.

Truist’s Triangle and Eastern N.C. operations are led by Regional President Chris Bell. Overall, Truist has 14 regional presidents covering its 17-state footprint.

“Our regional presidents continue to play a critical role in our business, and we’ve elevated the responsibilities of our leaders to further fulfill our distinctive community bank model,” Jenna Kelly, group regional president for Truist, said in a release.

Campbell has a bachelor’s degree from UNC Wilmington and an MBA from the University of Maryland. He will have offices in Charlotte and Winston-Salem. “I am humbled to be part of this growth and alignment strategy to ensure we deliver the very best of Truist to our clients and communities,” Campbell says.

Truist now has 14 regional presidents covering its 17-state footprint.

The company plans to cut $750 million of expenses over the next few quarters, CEO Bill Rogers said at a banking conference this week. Part of the savings will come from an undetermined number of job cuts, he said.

Truist is the sixth-largest U.S. bank with more than $550 billion in assets. It formed through the 2019 merger of Winston-Salem-based BB&T and Atlanta-based SunTrust banks.

David Mildenberg
David Mildenberg
David Mildenberg is editor of Business North Carolina. Reach him at dmildenberg@businessnc.com.

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