Thursday, January 27, 2022

Travelers still have hope for summer trips, survey shows

Despite COVID-19, a majority of travelers aren’t planning to put off the planned summer trip, according to a recent survey.

More than 60% of travelers haven’t adjusted their summer vacation plans with 68% saying they will consider a destination within driving distance, according to a study of more than 300 respondents by Charlotte-based Yellow Duck Marketing.

“This demonstrates that there is significant, pent-up demand among consumers for travel — particularly within a day’s drive — that will likely become evident when state and local restrictions are eased in the future,” said Julianne McCollum, principal of Yellow Duck Marketing.

To be sure, about 40% of respondents said they had cancelled all summer travel plans. And relatively few expressed confidence about traveling in June, though 40% said they were confident about being able to travel in August.

North Carolina’s strong tourism industry has been hammered by the stay-at-home orders instituted by U.S. governors. N.C. Gov. Roy Cooper has urged state residents to avoid travel through late April, while several mountain and beach counties have banned short-term rentals including hotel accommodations. It’s unclear whether restrictions will be lifted in May.

A large majority of the state’s 580,000 restaurant and hotel employees in North Carolina have lost their jobs because of the coronavirus, the N.C. Restaurant and Lodging Association has said. Cooper halted dine-in operations on March 17, hoping to slow the virus.

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