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Beyond the course:
Tom Pashley
president, Pinehurst Resort
Pinehurst
Efforts to broaden Pinehurst Resort’s appeal beyond golf devotees — a key part of Pashley’s agenda during his five years leading one of the nation’s oldest golf resorts — are paying off. The new 160-seat Pinehurst Brewing Co. microbrewery and The Cradle 9-hole par 3 course, which is targeted at occasional golfers, have attracted strong followings. The Duke MBA has worked for the Dedman family-owned business since 1997 and became president in 2014. While beer and short-game courses are fun, Pashley isn’t forgetting Pinehurst’s key strength: Its new No. 4 course was named the “Best New Course You Can Play” by Golf magazine last year. The resort hosted the prestigious U.S. Amateur Championship in August.
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