Friday, May 24, 2024

Influential N.C. sports execs: Meredith Starkey

Returning home:

Meredith Starkey

chief marketing officer, Carolina Panthers

An Edenton native who grew up in Lexington, S.C., Starkey came home to the Carolinas in March to serve as the first chief marketing officer for the Panthers. Starkey started her role as owner David Tepper looks to boost the organization’s revenue and bring professional soccer to the Queen City. She has more than 20 years experience building brands, most recently as vice president of sponsorship and events for T-Mobile. She helped secure the telephone company’s naming rights deal for Las Vegas’ arena, home of the NHL’s Golden Knights, and she worked on the NBA and Major League Baseball sponsorships. While she’s new to professional football, Starkey is a major Clemson University football fan; she earned a bachelor’s degree in marketing there.

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