Influential N.C. sports execs: Mark Zarthar

 In Sporting Life Sept19

Share this story:

Startup-stalwart:

Mark Zarthar

president, Fayetteville Woodpeckers
Fayetteville

Compared with selling Natural Light beer, promoting minor league baseball may be a snap. That’s the story for the leader of North Carolina’s newest professional team. His work for beer giant Anheuser-Busch InBev included a stint overseeing the Natural Light brand as it gained market share for the first time in a decade. More recently, he headed Anheuser-Busch’s global sports marketing, overseeing partnerships with FIFA, Wimbledon and others. Zarthar, who has an MBA from Northwestern University, helped develop the $40 million 5,252-seat Segra Stadium in downtown Fayetteville. In early August, the Woodpeckers’ average attendance of nearly 3,700 ranked fourth in the 10-team Carolina League.

Click here to return to the intro

Click here to view a PDF of the story

Recommended Posts
Contact Us

Questions or feedback? Drop us a message!

Start typing and press Enter to search