Influential N.C. sports execs: Dan Rajkowski
Take me out to the ballgame:
chief operating officer, Charlotte Knights
In the initial five years of BB&T Ballpark’s existence, the minor league baseball team’s attendance ranked first nationally four times and achieved annual revenue of $18 million. Rajkowski, in his eighth year as the team’s chief operating officer, invested $500,000 to replace different seating sections, add TVs, and upgrade sound and video equipment. He’s also boosting spending on promotions and marketing by 20%. Season ticket sales fell from 5,000 to 3,600, but the Knights say that’s OK because it creates more availability for walk-up purchases, Charlotte Business Journal reports. Rajkowski has spent more than 30 years in baseball, including 14 years with the Knights.