Tuesday, August 9, 2022

Sponsored: Successful restaurant entrepreneur spices things up in Greenville

This content is brought to you in partnership with the city of Greenville. 

In addition to its lively college campus, family-friendly activities, sporting events and high-end retail offerings, Greenville, N.C., also offers a vibrant and thriving restaurant scene, providing the perfect climate for business entrepreneurship.

Yordanys “Jay” Bastardo is just one successful restaurateur that calls Greenville home. Growing up in his father’s restaurant, he was inspired to open his own Dominican-themed Villa Verde food truck in Greenville in 2014. The truck became an overnight sensation, attracting long lines and selling out of its delicious offerings on a daily basis. Since then, Bastardo has opened an award-winning brick-and-mortar Villa Verde restaurant, offering a mix of Latin American-flavored fare.

Watch the video below to learn more about Villa Verde and Greenville’s hot business climate.


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