Power 100 2020 Q&A: Scott Baxter
Courtesy of Scott Baxter
55 | president, CEO, Kontoor Brands
While Kontoor Brands is a new name, its leader and business aren’t newbies. VF Corp. spun off the business last May, leaving Kontoor with iconic brands Wrangler and Lee and newer ones such as Rock & Republic. Baxter has more than 30 years of experience at PepsiCo, The Home Depot, Nestle and VF, where he previously was Americas West group president overseeing The North Face and other brands. His first year as CEO wasn’t easy, with profit declining 62% during the first half of the fiscal year on a 6% sales decrease. But he says the company is setting the foundation for long-term operational success. Shares have performed well, trading near a record price in early January. The University of Toledo graduate, who earned his MBA at Northwestern University, is a director of the Piedmont Triad Partnership and on the board of Greater Greensboro Community Foundation.