Sunday, July 14, 2024

John Maxwell: COVID-19 has been a proving ground to reveal true leaders in business

Crisis brings out the best and worst in people, says leadership expert John Maxwell, and the world-changing effects of Covid-19 have presented a proving ground to reveal who the true leaders are in workplaces across the country.

[media-credit name=”John Maxwell” align=”alignright” width=”300″][/media-credit]

“A crisis separates the players from the pretenders,” said Maxwell, who is the author of dozens of books on leadership, the most recent of which is Change Your World.

Maxwell characterized the Covid-19 crisis as “a great time to find out who your leaders are, because you’ll never know who they are by what they say.” Rather, real leaders are revealed “by what they do in a very difficult time.”

Maxwell shared his thoughts on leadership and embracing change during the latest episode of the 21st Century Business Forum, which features monthly one-on-one online interviews with some of the nation’s most prominent business minds and thought leaders. The Business Forum is presented by Business North Carolina.

The greatest leaders are those “who are able to make adjustments” when times and conditions change, Maxwell said. That’s especially the case when the world around us changes for the worse.

“It’s our response to bad things that determines whether bad things become good things or whether bad things become worse things,” Maxwell said. “You can’t be a resilient leader and be a resistant leader,” he noted. Rather, leaders must be open to learning and growing.

From a personal perspective, Maxwell shared that his greatest leadership challenge “isn’t leading other people; it’s leading me. And leading me isn’t easy, because it’s more than words. It’s example.”

Maxwell said leaders must first apply leadership principles to themselves, beginning with “good values,” which give you the moral authority and credibility to lead others.

“When people learn good values and then they live them, they become more valuable,” he said. “They become more valuable to themselves, they become more valuable to their families, they become more valuable to their neighbors.” It is what he calls the “values lift.” And the cornerstone of those values is living by the Golden Rule, where you treat others the way you’d like to be treated.

According to Maxwell, the most effective way for leaders to discuss values is to share them in small groups, or what he calls “transformation tables.” He is using this technique in Guatemala, where he said almost 2 million people have participated in the concept, including ex-prisoners who have stayed out of prison since their release.

Asked by the Business Forum’s host, author Jon Gordon, to name three things leaders should do in 2021, Maxwell shared the following:

  • “Leave the world of good intentions and go to the world of good action.” People are attracted by action, he said.
  • “A decision to take action still isn’t an action.” Act on your decisions, he said.
  • Don’t have a “trying” attitude, have a “doing” attitude. “If I have a ‘trying’ attitude I’m asking myself “Can I?” But if I have a ‘doing’ attitude I’m asking myself “How can I?” The answer then becomes figuring out the best way to deal with a problem or situation.

The Business Forum continues in March with guest best-selling author Renee Mauborgne, named the No. 1 Management Thinker in the world. It airs March 10 at 12 p.m. Register to view the webcast free here. 

Ben Kinney
Ben Kinney
Ben Kinney is publisher of Business North Carolina magazine. You can reach him at

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