On The Ground is a video series showcasing the entrepreneurs shaping North Carolina’s economy. In this episode, Bclip Productions and Business North Carolina magazine visit Durham to meet Karl Murphy, CEO and founder of Spiffy.
Spiffy has transformed traditional car care with a nationwide fleet of mobile technicians, backed by custom-built vans and powerful cloud-based technology. Carl shares how Spiffy evolved from a local car wash into a $60 million mobile service powerhouse, and how their commitment to building proprietary software, hardware, and full-time teams created a true competitive edge.