For more than 50 years, Nantahala Outdoor Center (NOC) in Bryson City, NC has been a leader in adventure tourism offering whitewater rafting, kayaking, ziplining, wilderness medicine training, and more at the gateway to the Great Smoky Mountains.
In this episode of On the Ground, a video series by Bclip Productions and Business North Carolina Magazine, we visit NOC to see how this iconic company weathered a devastating natural disaster, rebuilt stronger, and continues to shape the future of adventure tourism in North Carolina.
What you’ll see in this episode:
- How NOC operates on 7 rivers across 4 states.
- Behind the scenes at their rafting, zipline, and paddling programs.
- The economic and community impact of bringing over a million visitors each year.
- How NOC develops young leaders through guiding and outdoor education.
Subscribe to On the Ground to explore more stories of the remarkable companies driving North Carolina’s economy.
Ben Kinney is publisher of Business North Carolina magazine. You can reach him at bkinney@businessnc.com.