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Wednesday, October 9, 2024

Durham mosquito repellent company raises $8 million

Murphy’s Naturals, a Durham company known for its mosquito repellents, raised $8 million from investors, according to a Securities and Exchange Commission filing.

Point King Capital led the round, with additional investments from Emil Capital Partners; John Replogle, former CEO of Seventh Generation and Burt’s Bees; as well as other existing shareholders. Based in Sydney, Australia, Point King Capital focuses on providing capital in the consumer goods industry.

Murphy’s Naturals says it will use the money to expand its retail distribution nationwide, as well as support research and development of new products in the natural mosquito repellent space.

The company is expanding its retail footprint to include REI and Walmart.

Murphy’s Naturals says it will also use the funding to increase manufacturing capacity and scale its distribution system to better service demand. The company donates 2% of its revenue to organizations that share its commitment to conservation and community impact.

“We’re fortunate to work with partners like Point King Capital and Emil Capital Partners whose mission to do good in the world aligns closely with our brand purpose,” said Philip Freeman, founder and CEO of Murphy’s Naturals.

The company, which was founded in 2014, uses 30% lemon eucalyptus oil in its sprays and is the only plant-based mosquito repellent recommended by the Centers for Disease Control.

Its candles and incense use proprietary blends of citronella, lemongrass, rosemary, and peppermint.

Murphy’s Naturals raised $8.5 million in 2022 and $935,000 in 2019.

Chris Roush
Chris Roush
Chris Roush is executive editor of Business North Carolina. He can be reached at croush@businessnc.com.

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