Peggy Brookhouse, former president and a partner at Charlotte marketing agency LGA, has started her own agency, BROOKHOUSE, which will offer brand strategy and communications planning to select clients.
A key focus of her work will be a “buy one, give one” strategy akin to similar programs by companies including sock and apparel maker Bombas. Brookhouse says her business clients will choose a favorite nonprofit, which will receive similar brand strategy support at no charge.
A catalyst for her approach was Apple CEO Tim Cook’s comment that “You don’t have to choose between doing good and doing well,” Brookhouse says. “Whether a startup, an established brand reimaging its future or one looking to appeal to new audiences, for-profit and nonprofit organizations alike often need brand strategy help to clearly and succinctly articulate who they are, what they stand for and what they offer their employees and external audiences that’s unique to their brand.“
After more than 22 years helping build one of North Carolina’s largest marketing companies, Brookhouse, 58, says that like many people, she took the last year to “reflect on what’s really important in my life and realized if not now, when.”
Brookhouse says her goal is to initially focus on two undisclosed clients. She won’t hire staff for the foreseeable future.
Brookhouse was named 2019 Charlotte BusinessWoman of the Year by Queens University. She is a graduate of the University of Tennessee and helped start a Charlotte office for a South Carolina-based agency before joining LGA. She is chair-elect of the United Way of the Central Carolinas.