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Charlotte’s Butin wins PR kudos

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Charlotte’s Butin PR was named one of the nation’s 100 elite public relations agencies in a recent survey by PR News.

Butin formed in 2005 and focuses on food and beverage, travel and hospitality, and technology with clients including Buffalo, N.Y.-based Rich Products (whose brands include SeaPak and Carvel ice cream), Florida’s Space Coast Office of Tourism and the National Fisheries Institute. Its 16 clients have been with the agency for an average of five years, PR News says.

Mary Butin

Mary Butin

The media outlet used more than a dozen criteria, including innovation, expertise, and growth to rate the agencies, which included many industry giants. Judges also looked at how the PR firms adjusted during the coronavirus pandemic.

“We’re known as the small shop that delivers big-agency work, so this recognition certainly validates our formula for success,” founder and CEO Mary Butin said in a release. The firm has about a dozen staffers.

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