Brittney Bogues, 34, has been leading entrepreneurial pursuits for 10 years. After closing her first business, All In Public Relations, Bogues worked for several nonprofits before founding Bogues Group in 2018.
“We always say we are a consulting agency, specializing in marketing, public relations and event planning,” she says. “From start to finish, everything we do for each client is customized. We believe it is all about finding the right solution and connecting them with the right audience.”
The agency’s motto is to leave anything touched better than it was found. She works with business partner Jaclynn Cross, an assistant and a project manager, along with about seven contractors.
Seeing the agency’s work transfer to how her clients contribute to various communities is a notable feat for Bogues and her team. In 2021, Bogues Group worked closely with nonprofits Communities in Schools and The Arts Empowerment Project, helping raise more than $200,000 to benefit Charlotte- area children.
Bogues Group has helped promote both local and national clients including the Mecklenburg County ABC Board, Myers Park United Methodist Church and Muggsy Bogues Family Foundation. Her father, Muggsy, is an iconic former Wake Forest University and Charlotte Hornets basketball star.
Other community partners include Harvest Center of Charlotte, Goodwill of the Southern Piedmont, Mental Health America of Central Carolinas, Salvation Army Center of Hope and Food Lion.
Combined impressions for media placements from philanthropic initiatives in 2021 totaled about 24 million. Other placements were featured on outlets with a total of more than 251 million impressions in 2021.
Bogues says she tries to lead by example and to be a part of the solution without dictating her team. “I would say I am somewhat of a servant leader. I say I shouldn’t be the smartest person in the room, so I really lean on my team to provide expertise in their area.”
Bogues says she measures success with a holistic viewpoint. “Am I living a life I am excited about? Are my clients excited with the work I am doing? Does my team feel important?”