2021 MEDIA KIT
For advertising and sponsorship information, contact:
Charlotte/Western N.C.
Sue Graf
704-975-1931
sgraf@businessnc.com
Triangle/Eastern N.C.
Melanie Weaver Lynch
919-855-9380
mweaver@businessnc.com
Scroll to learn more or download a PDF here
WHO WE ARE
We do what nobody else does —
cover one very special place, this state, and its economy, which is as diverse as the people who call it home. We produce quality, in-depth journalism, digging behind the scenes, producing stories and information that is current, thorough, and enlightens and entertains our readers. In the boardroom or on the factory floor, we seek to show not only trends and events but the human face of commerce. Business North Carolina magazine delivers qualified business owners, C-level and top senior executives at your fingertips.
NATIONAL AWARDS
2020
Gold • Best Best Personality Profile
Silver • Best Body of Work, Best Scoop
2019
Gold • Best Body of Work, Best Personality Profile, Best E-mail Newsletter
Bronze • Best Overall Design
2018
Gold • Best Body of Work, Best Personality Profile
Silver • Best Overall Design, Best E-mail Newsletter, Best Explanatory Journalism, Best local coverage of a national business/economic story
2017
Gold • Best Body of Work, Best Feature
2016
Gold • Best Personality Profile
Silver • Best Recurring Feature, Best local coverage of a national business/economic story, Best Magazine
THE BNC AUDIENCE
186,674
TOTAL AUDIENCE
*Certified Verification Council 2019 Audit Report and Readership Survey Distribution of 30,410 x 4.1 readers per issue
ADDITIONAL DISTRIBUTION AND PARTNERSHIPS
Business North Carolina partners with leading statewide associations and businesses to bring readers comprehensive, relevant and timely information.
AENC Association Executives of NC • Distributed throughout statewide North Carolina bank branches • Leadership North Carolina • E4 Carolinas • NC Regional Airports • PENC Professional Engineers of North Carolina • NCEDA North Carolina Economic Development Association • NCBCE North Carolina Business Committee for Education • NC Welcome Centers • North Carolina Golf Panel • NC Tech Association • NC Press Directory • North Carolina General Assembly • NCBIO NC North Carolina Biosciences Organization • NAIOP the Commercial Real Estate Development Association • SBTDC Small Business and Technology Development Center • Barnes and Noble
BNC 2021 EDITORIAL CALENDAR
JANUARY 2021
Legal Elite 2021
The state’s top lawyers
NC Trend: Advanced manufacturing
Town Square: Louisburg
Community Close-Up: Moore County
NC Portraits: Senior Living
SUPPLEMENT:
First in Flight: N.C. Aviation & Aerospace Directory
SPACE CLOSE: Nov 20, 2020
MATERIALS DUE: Nov 27, 2020
FEBRUARY 2021
Diverse Leaders
A look at North Carolina’s most influential minority business people
Town Square: Jamestown
Round Table: Economic Forecast
Community Close-Up: Gaston County
Powering NC: A Guide to the Energy Industry
NC Portraits: Power Brokers – State’s Top CRE Brokers
SPACE CLOSE: Dec 22, 2020
Materials Due: Dec 29, 2020
MARCH 2021
Best N.C. Hospitals
NC Trend: Big Data
Town Square: Bessemer City
Business and Education: Financial Literacy
Destinations: Corporate and Leisure Travel
Education: N.C. Community Colleges
Farming NC: Exploring Agribusiness in Our State
SPACE CLOSE: Jan 22, 2021
Materials Due: Jan 29, 2021
APRIL 2021
Top Golf Courses
Bonus Distribution Golf reprints distributed to all N.C. Visitors Centers
NC Trend: Artificial Intelligence
Town Square: Kinston
Round Table: Transportation & Logistics
Community Close Up: Eastern N.C.
Economic Development: N.C. Industrial Parks
SPACE CLOSE: Feb 19, 2021
Materials Due: Feb 26, 2021
MAY 2021
Higher Education
A guide to our state’s private and public universities and community colleges
NC Trend: Travel and Tourism
Town Square: Waynesville
Round Table: Life Sciences
Community Close-Up: Stanford and Lee Counties
Benefits, Employee Wellness and Worklife: Articles Written by Business Experts
NC Portraits: Made in N.C.
SPACE CLOSE: Mar 19, 2021
Materials Due: Mar 26, 2021
JUNE 2021
NC Finance and Money
Lists of the biggest financial institutions and money managers
Feature: Best Employers in N.C. based on innovative strategies
NC Trend: Diversity
Town Square: Kill Devil Hills
Community Close-Up: Triad
Healthcare: Women & Children
NC Portraits: N.C. Engineers
SPACE CLOSE: Apr 23, 2021
Materials Due: Apr 30, 2021
JULY 2021
Economic Development
Largest economic development and job-creation projects
NC Trend: Adult Education
Town Square: Summerfield
Community Close-Up: Western N.C.
Research NC: Key Innovations in Universities and Corporate Research
NC Portraits: Profiles of N.C. Professional Women
SPACE CLOSE: May 21, 2021
Materials Due: May 28, 2021
AUGUST 2021
The State’s Top Public Companies
ranked by size and performance
NC Trend: Digital Commerce
Town Square: Dunn
Round Table: Energy
Community Close-Up: Living and Working in N.C. Coastal Communities
Meetings & Conventions: Corporate Meeting Guide with bonus distribution to meeting planners across the state
SPACE CLOSE: Jun 23, 2021
Materials Due: Jun 30, 2021
SEPTEMBER 2021
BNC Private 125: Largest Private Companies
NC Trend: Sustainable Living
Town Square: Burnsville
Round Table: Catawba County
Higher Education: Continuing Education
Medical: Heart and Cancer Care
Legal: Lawyers on the Move
SPACE CLOSE: Jul 23, 2021
Materials Due: Jul 30, 2021
OCTOBER 2021
Trailblazers
The 20- and 30-somethings poised to lead the state
NC Trend: Charter Schools
Town Square: Conover
Community Close-Up: Cumberland County
Workplace: Diversity in Business
NC Portraits: N.C. Family Owned Businesses
Legal: Law Journal
SUPPLEMENT:
NC Small Business Handbook: Bonus Distribution to Small Business Technology Centers Across the State
SPACE CLOSE: Aug 20, 2021
Materials Due: Aug 27, 2021
NOVEMBER 2021
Building North Carolina
Top Commercial Construction Projects, Ranked by Impact and Design
NC Trend: Energy
Town Square: Black Mountain
Round Table: Internet Privacy and Cybersecurity
Community Close-Up: Union County
Workforce Development: Training the N.C. workforce
SUPPLEMENT:
NC Mid-Market Fast 40 Companies
SPACE CLOSE: Sep 23, 2021
Materials Due: Sep 30, 2021
DECEMBER 2021
Small Business of the Year Awards
Feature: N.C. Top Doctors
The state’s most respected specialists and outstanding primary care physicians
NC Trend: Creativity in the Workplace
Town Square: Whiteville
Round Table: Travel & Tourism
Community Close-Up: Pitt County
Medical: Celebrating our Nurses
NC Portraits: Our Downtowns
SPACE CLOSE: OCT 22, 2021
Materials Due: Oct 29, 2021
SPRING 2021 - NORTH CAROLINA POWER 500
N.C.’S MOST INFLUENTIAL LEADERS: Who exerts the most power in our fast-growing state? With insight from BNC’s editorial team and keen observers of state industry, we’ve developed a list of 500 distinctive leaders from across the state. Our goal is to shed light on the folks who are driving much of the change in North Carolina and who are making a significant impact in their enterprises, industries and communities.
SPACE CLOSE: Feb 20, 2021 | Materials Due: Feb 23, 2021
FALL 2021 NCEDG - ANNUAL NORTH CAROLINA ECONOMIC DEVELOPMENT GUIDE
The N.C. EDG is an established source of information for businesses looking to expand or relocate to North Carolina. The guide reaches selected targeted economic development experts, North Carolina Economic Developers Association members, N.C. General Assembly and Governor’s Cabinet and a year-round audience with a digital version and the ncedg.com website.
SPACE CLOSE: Sep 16, 2021 | Materials Due: Sep 23, 2021
BNC DIGITAL MEDIA
businessnc.com
The source for North Carolina business news every day. Timely, accessible, relevant.
Businessnc.com attracts a growing number of savvy visitors who want to stay informed about North Carolina issues, ideas and people. Only businessnc.com provides coverage of the news from every region in the state, unique web content and a wealth of analysis, in-depth stories, research and information. All from a source that’s been trusted for more than 40 years.
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Mobile-friendly format
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Daily Digest: Editorial insights and business and government news from media outlets across the state
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Regional Report: Current business and political news links for key geographic regions of the state
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Popular annual editions of the Legal Elite, Best Employers in N.C., and Best Golf Courses
WEBSITE AD SPECS
|
Space |
POSITION |
Width |
Height |
rate |
|
Website: Medium Rectangle |
Right rail, run of site |
300 |
250 |
$695/mo |
|
Website: Skyscraper |
Right rail, run of site |
300 |
600 |
$995/mo |
|
Website: Leaderboard |
Homepage |
995 |
105 |
$695/mo |
|
Sponsored article |
Homepage |
— |
— |
$995 (1), $1495 (2) |
48,442
PAGEVIEWS
46,958 Sessions
30,923 New Users
*Google Analytics, January – July, 2020
ACCEPTED DIGITAL FILE FORMATS
72dpi web-optimized .JPG, .PNG, or .GIF. HTML files are also accepted. Images with higher resolutions will be subject to reduced file size conversion. Note: Microsoft Outlook does not support animated files within email newsletters.
14,381
TOTAL SUBSCRIBERS
31.3% Open Rate
the number of unique opens divided by total delivered. industry average: 22.1%
2.5% Click Rate
total unique clicks divided by total delivered. Average industry rate is 2.6%
ACCEPTED DIGITAL FILE FORMATS
72dpi web-optimized .JPG, .PNG, or .GIF. HTML files are also accepted. Images with higher resolutions will be subject to reduced file size conversion. Note: Microsoft Outlook does not support animated files within email newsletters.
The Newsletter:
Business NC DAILY DIGEST
Daily Digest is a must-read for anyone seeking an insider understanding of North Carolina business. Target business leaders by advertising with Daily Digest. More than 14,000 subscribers and top execs receive the daily e-newsletter covering N.C.’s most important business news. Place your ad directly in the inbox of this important demographic.
Inclusion in 287,620 direct emails per month.
SPONSORSHIP PACKAGE
$1,500
Powerful marketing images seen daily by our readers. Package offers three opportunities to expand market footprint: Company branding within masthead via Presenting Sponsor, Team Profile Sponsored Content, and Sponsored Content Series
HORIZONTAL BANNER AD
$1,000
NEWSLETTER AD SPECS
|
Space |
Width |
Height |
|
Newsletter Banner |
600 |
200 |
BNC EVENTS CALENDAR: SPONSORSHIP OPPORTUNITIES AVAILABLE
CEO SUMMIT
APRIL 2020
Business North Carolina’s N.C. CEO Summit brings together some of the best and brightest decision-makers in the state. The two-day summit, held at
Pinehurst Resort, features golf along with networking, panel discussions and guest speakers who share tips on leadership and company engagement.
NC BEST EMPLOYERS GALA
MAY 2021
The Best Employers in North Carolina is a survey and awards program dedicated to identifying and recognizing the area’s best employers and providing organizations with valuable employee feedback. This is the 8th year Best Employers will be featured in Business North Carolina magazine. Employees from winning companies enjoy an evening of fun and recognition.
MFGCON
May 2021
MFGCON is North Carolina’s premiere conference for manufacturing and innovation. In spring 2021, manufacturers from across North Carolina will meet for two days to share best practices, practical advice and helpful tips for creating a more efficient and more profitable manufacturing sector.
MID-MARKET FAST 40 AWARDS
October 2021
CEOs and CFOs from North Carolina’s fastest growing middle-market companies come together at Pinehurst Resort in fall 2021 to celebrate the North Carolina Mid-Market Fast 40 awards. The event includes an awards presentation, luncheon and golf/spa at the resort.
SMALL BUSINESS OF THE YEAR AWARDS
DECEMBER 2021
Business North Carolina’s Small Business of the Year honors amazing North Carolina-based small businesses each December with a luncheon and awards ceremony. As is tradition, the previous year’s winner presents the new victors with gifts.
BNC ROUND TABLES
Several times a year, Business North Carolina gathers a panel of experts and leaders to discuss the importance of that particular industry or region to the state’s economy. The round table is photographed and presented in Business North Carolina magazine in both digital and print format. Opportunities for sponsorship are available.
AD SPECS AND SUBMISSION REQUIREMENTS
Printing Process: Web offset, saddle-stitched.
Bleed Ads: Keep all live matter 3/8” from trim edges. Full-page bleed ad: 8-3/8” by 11-1/8”, includes 1/8” bleed on all sides. Two-page spread bleed ad: 16-1/2” by 11-1/8”. Contact production department for specialty bleed options.
Required Materials: PDF files preferred. Any layouts containing RGB, Spot or Pantone colors must be converted to their CMYK equivalents. Any layouts found to have a differing color scheme must be revised accordingly. We want to ensure that colors are represented properly, therefore, the client will be notified if there are any inconsistencies in color scheme. When e-mailing materials, fonts and native program files must be packaged in a folder prior to sending via e-mail.
Material Delivery: Via e-mail to Peggy Knaack, pknaack@businessnc.com. Please include the name and phone number of the person preparing the ad. You may also submit files via DropBox, Google Drive, or other electronic delivery systems.
Production Charges: Clients will have production charges quoted on an individual basis.
Cancellations: All cancellations must be in writing and are not accepted after published space closing dates.
Please direct questions to Jennifer Ware, jware@businessnc.com, 704-523-3615, 1230 W. Morehead St., Suite 308, Charlotte, NC 28202.
CUSTOM OFFERINGS AND PUBLICATIONS
CUSTOM PUBLICATIONS
We Know North Carolina and we know publishing. We are the state’s specialists in delivering a business message, persuasively and on-target. Our custom publications leverage our media’s unparalleled quality, distribution channels, and award-winning design. Let us help tell your story.