2021 MEDIA KIT
For advertising and sponsorship information, contact:
Charlotte/Western N.C.
Sue Graf
704-975-1931
sgraf@businessnc.com
Triangle/Eastern N.C.
Melanie Weaver Lynch
919-855-9380
mweaver@businessnc.com
Scroll to learn more or download a PDF here
WHO WE ARE
For 40 years, sharing the stories of North Carolina’s business community —
We cover one very special place, this state, and its economy, which is as diverse as the people who call it home. We produce quality, in-depth journalism, digging behind the scenes, producing stories and information that is current, thorough, and enlightens and entertains our readers. In the boardroom or on the factory floor, we seek to show not only trends and events but the human face of commerce. Business North Carolina magazine delivers qualified business owners, C-level and top senior executives at your fingertips.
NATIONAL AWARDS
2020
Gold • Best Best Personality Profile
Silver • Best Body of Work, Best Scoop
2019
Gold • Best Body of Work, Best Personality Profile, Best E-mail Newsletter
Bronze • Best Overall Design
2018
Gold • Best Body of Work, Best Personality Profile
Silver • Best Overall Design, Best E-mail Newsletter, Best Explanatory Journalism, Best local coverage of a national business/economic story
2017
Gold • Best Body of Work, Best Feature
2016
Gold • Best Personality Profile
Silver • Best Recurring Feature, Best local coverage of a national business/economic story, Best Magazine
THE BNC AUDIENCE
184,783
TOTAL AUDIENCE
*Certified Verification Council 2019 Audit Report and Readership Survey Distribution of 30,410 x 4.1 readers per issue
ADDITIONAL DISTRIBUTION AND PARTNERSHIPS
Business North Carolina partners with leading statewide associations and businesses to bring readers comprehensive, relevant and timely information.
AENC Association Executives of NC • Distributed throughout statewide North Carolina bank branches • Leadership North Carolina • E4 Carolinas • NC Regional Airports • PENC Professional Engineers of North Carolina • NCEDA North Carolina Economic Development Association • NCBCE North Carolina Business Committee for Education • NC Welcome Centers • North Carolina Golf Panel • NC Tech Association • NC Press Directory • North Carolina General Assembly • NCBIO NC North Carolina Biosciences Organization • NAIOP the Commercial Real Estate Development Association • SBTDC Small Business and Technology Development Center • Barnes and Noble
BNC 2021 EDITORIAL CALENDAR
JANUARY 2022
Legal Elite 2022
The state’s top lawyers
NC Trend: Manufacturing
Community Close-Up: Moore County
SUPPLEMENT:
First in Flight: N.C. Aviation & Aerospace Directory
SPACE CLOSE: Nov 19, 2021
MATERIALS DUE: Nov 26, 2021
FEBRUARY 2022
Diverse Leaders
The changing makeup of the state’s executive suites
NC Trend: Education
Round Table: Economic Forecast
Community Close-Up: Triad
Powering NC: A Guide to the Energy Industry
SPACE CLOSE: Dec 22, 2021
Materials Due: Dec 29, 2021
MARCH 2022
Best N.C. Hospitals
NC Trend: Technology
Destinations: Corporate and Leisure Travel
Education: N.C. Community Colleges
Farming NC: Exploring Agribusiness in Our State
SPACE CLOSE: Jan 21, 2022
Materials Due: Jan 28, 2022
APRIL 2022
Top Golf Courses
Bonus Distribution Golf reprints distributed to all N.C. Visitors Centers
NC Trend: Finance
Round Table: Transportation & Logistics
Community Close Up: Eastern N.C.
Economic Development: N.C. Industrial Parks
SPACE CLOSE: Feb 18, 2022
Materials Due: Feb 25, 2022
MAY 2022
Higher Education
A guide to our state’s private and public universities and community colleges
NC Trend: Health Care
Round Table: Life Sciences
Community Close-Up: Western N.C.
NC Portraits: Employees Making a Difference
SPACE CLOSE: Mar 18, 2022
Materials Due: Mar 25, 2022
JUNE 2022
The State’s Supply Chain Niche
The major forces in transportation and logistics
NC Trend: Sports
Community Close-Up: Lee County
Healthcare: Women & Children
Round Table: Business & Education
SPACE CLOSE: Apr 22, 2022
Materials Due: Apr 29, 2022
JULY 2022
Economic Development
Largest economic development and job-creation projects
NC Trend: Supply Chain
Community Close-Up: Gaston County
Research NC: Key Innovations in Universities and Corporate Research
NC Portraits: N.C. Law Firms: Managing Partners
SPACE CLOSE: May 20, 2022
Materials Due: May 27, 2022
AUGUST 2022
The State’s Top Public Companies
ranked by size and performance
FEATURE: Best Employers of N.C.
NC Trend: Agriculture
Round Table: Manufacturing
Community Close-Up: Nash and Edgecombe Counties
Meetings & Conventions: Corporate Meeting Guide with bonus distribution to meeting planners across the state
SPACE CLOSE: Jun 23, 2022
Materials Due: Jun 30, 2022
SEPTEMBER 2022
BNC Private 125: Largest Private Companies
NC Trend: Law
Round Table: Technology
Higher Education: Continuing Education
Medical: Heart and Cancer Care
Community Close-Up: Rowan County
SPACE CLOSE: Jul 23, 2021
Materials Due: Jul 30, 2021
OCTOBER 2022
Trailblazers
The 20- and 30-somethings poised to lead the state
NC Trend: Travel & Tourism
Round Table: Diversity in Business
Community Close-Up: Pitt County
NC Portraits: N.C. Family Owned Businesses
Economic Development: Training the N.C. Workforce
SUPPLEMENT:
NC Small Business Handbook
SPACE CLOSE: Aug 19, 2022
Materials Due: Aug 26, 2022
NOVEMBER 2022
Building North Carolina
Top Commercial Construction Projects, Ranked by Impact and Design
NC Trend: Government
Round Table: Internet Privacy and Cybersecurity
Community Close-Up: Catawba County
Legal: Law Journal
NC Mid-Market Fast 40 Companies
SPACE CLOSE: Sep 23, 2021
Materials Due: Sep 30, 2021
DECEMBER 2022
Small Business of the Year Awards
Feature: N.C. Top Doctors – The state’s most respected specialists and outstanding primary care physicians
NC Trend: Employment
Round Table: Travel & Tourism
Community Close-Up: Cumberland County
NC Portraits: Our Downtowns
SPACE CLOSE: OCT 21, 2022
Materials Due: Oct 28, 2022
SPRING 2022 - NORTH CAROLINA POWER LIST
N.C.’S MOST INFLUENTIAL LEADERS: Who exerts the most power in our fast-growing state? With insight from BNC’s editorial team and keen observers of state industry, we’ve developed a list of distinctive leaders from across the state. Our goal is to shed light on the folks who are driving much of the change in North Carolina and who are making a significant impact in their enterprises, industries and communities.
SPACE CLOSE: Feb 18, 2022 | Materials Due: Feb 25, 2022
FALL 2022 NCEDG - ANNUAL NORTH CAROLINA ECONOMIC DEVELOPMENT GUIDE
The N.C. EDG is an established source of information for businesses looking to expand or relocate to North Carolina. The guide reaches selected targeted economic development experts, North Carolina Economic Developers Association members, N.C. General Assembly and Governor’s Cabinet and a year-round audience with a digital version and the ncedg.com website.
SPACE CLOSE: Sep 16, 2022 | Materials Due: Sep 23, 2022
BNC DIGITAL MEDIA
businessnc.com
The source for North Carolina business news every day. Timely, accessible, relevant.
Businessnc.com attracts a growing number of savvy visitors who want to stay informed about North Carolina issues, ideas and people. Only businessnc.com provides coverage of the news from every region in the state, unique web content and a wealth of analysis, in-depth stories, research and information. All from a source that’s been trusted for more than 40 years.
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Mobile-friendly format
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Daily Digest: Editorial insights and business and government news from media outlets across the state
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Regional Report: Current business and political news links for key geographic regions of the state
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Popular annual editions of the Legal Elite, Best Employers in N.C., and Best Golf Courses
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Power List: Featuring biographies and commentary by the state’s most influential business leaders
WEBSITE AD SPECS
|
Space |
Position |
Width |
Height |
Rate |
|
Website: Medium Rectangle |
Right rail, run of site |
300 |
250 |
$695/mo |
|
Website: Skyscraper |
Right rail, run of site |
300 |
600 |
$995/mo |
|
Website: Leaderboard |
Homepage |
995 |
105 |
$695/mo |
|
Sponsored article |
Homepage |
— |
— |
$995 (1), $1495 (2) |
46,519
PAGEVIEWS
36,966 Sessions
30,083 New Users
*Google Analytics, January – June, 2021
ACCEPTED DIGITAL FILE FORMATS
72dpi web-optimized .JPG, .PNG, or .GIF. HTML files are also accepted. Images with higher resolutions will be subject to reduced file size conversion. Note: Microsoft Outlook does not support animated files within email newsletters.
14,826
TOTAL SUBSCRIBERS
30.1% Open Rate
the number of unique opens divided by total delivered. industry average: 22.1%
3.0% Click Rate
total unique clicks divided by total delivered. Average industry rate is 2.6%
ACCEPTED DIGITAL FILE FORMATS
72dpi web-optimized .JPG, .PNG, or .GIF. HTML files are also accepted. Images with higher resolutions will be subject to reduced file size conversion. Note: Microsoft Outlook does not support animated files within email newsletters.
The Newsletter:
Business NC DAILY DIGEST
Daily Digest is a must-read for anyone seeking an insider understanding of North Carolina business. Target business leaders by advertising with Daily Digest. More than14,800 subscribers and top execs receive the daily e-newsletter covering N.C.’s most important business news. Place your ad directly in the inbox of this important demographic.
Inclusion in 296,520 direct emails per month.
SPONSORSHIP PACKAGE
$1,500
Powerful marketing images seen daily by our readers. Package offers three opportunities to expand market footprint: Company branding within masthead via Presenting Sponsor, Team Profile Sponsored Content, and Sponsored Content Series
HORIZONTAL BANNER AD
$1,000
NEWSLETTER AD SPECS
|
Space |
Width |
Height |
|
Newsletter Banner |
600 |
200 |
BNC EVENTS CALENDAR: SPONSORSHIP OPPORTUNITIES AVAILABLE
MFGCON
SPRING 2022
MFGCON is North Carolina’s premiere conference for manufacturing and innovation. In spring 2022, manufacturers from across North Carolina will meet for two days to share best practices, practical advice and helpful tips for creating a more efficient and more profitable manufacturing sector.
NC BEST EMPLOYERS GALA
SUMMER 2022
The Best Employers in North Carolina is a survey and awards program dedicated to identifying and recognizing the area’s best employers and providing organizations with valuable employee feedback. This is the 9th year Best Employers will be featured in Business North Carolina magazine. Employees from winning companies enjoy an evening of fun and recognition.
CEO SUMMIT
FALL 2022
Business North Carolina’s N.C. CEO Summit brings together some of the best and brightest decision-makers in the state. The two-day summit, held at Pinehurst Resort, features golf along with networking, panel discussions and guest speakers who share tips on leadership and company engagement.
MID-MARKET FAST 40 AWARDS
FALL 2022
CEOs and CFOs from North Carolina’s fastest growing middle-market companies come together at Pinehurst Resort in fall 2022 to celebrate the North Carolina Mid-Market Fast 40 awards. The event includes an awards reception and golf/spa at the resort..
SMALL BUSINESSES OF THE YEAR AWARDS
DECEMBER 2022
Business North Carolina’s Small Businesses of the Year honors amazing North Carolina-based small businesses each December with a luncheon and awards ceremony.
BNC ROUND TABLES
Several times a year, Business North Carolina gathers a panel of experts and leaders to discuss the importance of that particular industry or region to the state’s economy. The round table is photographed and presented in Business North Carolina magazine in both digital and print format. Opportunities for sponsorship are available.
AD SPECS AND SUBMISSION REQUIREMENTS
Printing Process: Web offset, saddle-stitched.
Bleeds: Keep all live matter on your ad 3/8” from the trim size.
Two-page spreads, 1/2-horizontal spreads and full page ads with a bleed need to have an 1/8” (.125) included on all sides. See layout on the left
for specific sizes.
Required Materials: PDF files preferred. Any layouts containing RGB, Spot or Pantone colors must be converted to their CMYK equivalents.
Material Delivery: Email to Peggy Knaack, pknaack@businessnc.com. Please include the name and phone number of the person preparing the ad. You may also submit files via DropBox, Google Drive, or other electronic delivery systems.
DESIGN Charges: Design charges quoted on an individual basis.
Advertising deadline: Ad space deadline is firm. All commitments must be honored.
Please direct design questions to Peggy Knaack, pknaack@businessnc.com.
CUSTOM OFFERINGS AND PUBLICATIONS
CUSTOM PUBLICATIONS
We know North Carolina and we know publishing. We are the state’s specialists in delivering a business message, persuasively and on-target. Our custom publications leverage our media’s unparalleled quality, distribution channels, and award-winning design. Let us help tell your story.