Red Maxwell is a technology and marketing executive with over 20 years experience and serves as senior vice president of growth innovation and strategy at AvidXchange, a Charlotte-based financial-technology “unicorn.” Prior to joining AvidXchange, Maxwell started the in-house advertising design department at Polo Ralph Lauren in New York then founded two digital advertising agencies, where he worked with clients such as Duke Energy, Yahoo!, Tiffany & Co. and Accenture. He also served as chief marketing officer for the SilkRoad Equity family of companies, which includes InterAct Public Safety Systems, SilkRoad Technology, SolidSpace, TrueLook and MissionMode.
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What do you like best about your job?
I’m a creative person at heart. My prime driver is cultivating original and cutting-edge ideas to develop a new space for innovative thinkers. At AvidXchange, our technology fits this profile by disrupting an outdated, paper-based accounting process with a cloud solution. On top of that, we’re freeing up workplace inefficiency through secure electronic payment methods.
In the last 18 years, AvidXchange has led the way in revolutionizing how businesses pay their bills. Today, the company is one of the fastest-growing tech companies in North America. We have an incredible opportunity to continue being part of an innovative community that is creating a formidable fintech force in North Carolina, and I couldn’t be more thrilled about it.
What inspires you?
Troublemakers inspire me. This includes tech innovators such as Steve Jobs, Elon Musk, Reshma Saujani and Pierre Omidyar. But there’s a newer generation of ruckus-makers that are just getting started with creating world change, like Malala Yousafzai, who continues to stand up for education and girls around the world.
Who should we be paying attention to?
If you’re interested in hearing about the next big thing, you should be paying attention to Mike Praeger, AvidXchange’s co-founder and CEO. Recognized as Businessperson of the Year by the Charlotte Business Journal and by EY as the Southeast Region Entrepreneur of the Year, Mike is a game changer in the fintech space. Not only that, he’s a great mentor and a wonderful example of someone who built a successful North Carolina business from the ground up.
What was your biggest challenge this week?
Building a high-performing team is critical to any high-growth enterprise like AvidXchange. I’m onboarding a new marketing leader to the company this week. It’s challenging to me because I feel the pressure to make sure I get this right for her, the team that she’ll be leading and for the entire company.
What is your favorite N.C. vacation spot?
Wrightsville beach is heaven on earth. There, I can enjoy the surf on the Atlantic side, the peaceful sunset over the Intracoastal waterway and a frozen custard at Kohl’s on Lumina Avenue.