Morganton furniture-maker Chaddock growing at double-digit clip

 In November 2018

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Photo provided by Chaddock Furniture Showroom

Luxury case goods and upholstery manufacturer Chaddock Furniture Workroom, which says its revenue has grown at double-digit rates over the last two years, promoted President Andrew Crone to the CEO slot and named industry veteran Kevin Ward as president. Ward joined the Morganton-based furniture company after most recently working as chief operating officer at Hickory-based Baker Interiors Group.

Chaddock is a North Carolina furniture-industry success story: In 2004, Morganton furniture execs Darrell Ferguson and Fred Copeland bought Guy Chaddock & Co., a Bakersfield, Calif.-based company that was planning to close after 48 years in business. They moved operations to Morganton, and Chaddock now makes about 90% of its products in Burke County.

It employs nearly 200 and is planning to expand staff by about 10% in “multiple key roles” in coming months, Crone says. It also recently added a showroom in High Point at the industry’s October market.

“We’re building and crafting truly custom pieces in our furniture workroom every day,” he says. Chaddock, like other furniture companies, develops its own product lines. Unlike others, though, it receives 50 to 70 custom orders weekly, then produces tables, beds and other furniture to meet individual demands from interior designers.

Crone, formerly with High Point-based Heritage Home Group, joined the company in 2016 as vice president of sales and merchandising. He succeeded Dan Bradley, who had worked for Ferguson and Copeland for many years. Regarding Ward’s addition, Crone says, “As the pace of our growth continues to pick up, there has never been a better time to have a veteran leader who understands how to do large-scale manufacturing well on our team.

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