Publishing a successful magazine in a digital-crazed world is an exciting, complicated trick. Fortunately for our company and others, a lot of people still enjoy holding and reading books, magazines and newspapers in those rare moments when they aren’t staring at a computer or cellphone screen.
Business North Carolina’s mission is to create a monthly piece of art that is worthy of readers who love our state and seek insight into its business community. Hopefully, observers have noticed the magazine’s peppier, fresher look in recent months, which is a credit to four colleagues skilled in art and design.
Leading the charge is Art Director Kathryn Galloway, who has worked for our parent company in Southern Pines since graduating from UNC Greensboro in 2007. “Such an established publication with such stellar writing and content deserves some visual eye candy,” Kathryn says. “I’ve learned to look at a page as a canvas for the stories, providing a cohesive and attractive combination of typography and art to flow organically with the text. I love my job, and working with BNC has been icing on the cake.”
Combining solid content with eye-catching design separates ordinary magazines from the leaders, which is a key focus for Senior Editor Allison Williams and Design/Production Director Moira Johnson. Allison joined us last year from The Fayetteville Observer and its magazine affiliate, bringing some eastern North Carolina common sense and an impressive mix of writing, editing and design skills. She’s a graduate of the other Carolina, in her native Columbia, S.C., but has lived here long enough to earn some cred. Moira, a Sweet Briar College graduate who grew up in Charlotte, has worked for BNC for much of its 35-year run. She designs various sections including periodic photo essays, helps keep the train rolling and provides our institutional knowledge.
Associate Editor Cathy Martin also has lots of input into design, while focusing on developing groundbreaking sections, including our annual Legal Elite and Best Hospitals projects and this month’s economic-development package. She’s a Wilson native with a UNC Chapel Hill journalism degree.
Testament to their excellent work came in June when BNC received five awards in an annual competition sponsored by the Alliance of Area Business Publications. The magazine received a bronze for general excellence and silvers for our recurring Picture This feature and Senior Contributing Editor Edward Martin’s story on GlaxoSmithKline’s waning influence in North Carolina. And we won gold honors for Ed’s story on machine-tool kingpin Gene Haas’ Formula One dreams and freelancer Matt Burns’ profile of Golden Corral, the nation’s dominant buffet restaurant chain.
We’re improving our website and adding more editorial copy online, because producing good journalism on the internet is essential — and it’s fun. But don’t believe that negative hype: There’s lots of life left in the print world.