BB&T names Ellison president of finance unit

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Jeff Ellison was named president of Sheffield Financial, a Clemmons, N.C.-based division of BB&T Corp. that provides finacing for more than 30,000 sellers of outdoor power equipment, power sports and trailers. Ellison, 54, joined BB&T in 1984 and has been president of the bank’s mortgage warehouse lending unit based in Orlando, Fla. He will report to Sheffield CEO Jack Snow.

Jeff EllisonProvided by BB&T

Jeff Ellison

Ellison is a UNC Chapel Hill graduate with a bachelor’s degree in business administration and finance.

Sheffield has made more than $16 billion in loans since it was started in 1992.

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Coldwell BankerCheryl Locke