Advertising with BNC

We do what nobody else does – cover one very special place, this state, and its economy, which is as diverse as the people who call it home. We produce quality, in-depth journalism, digging behind the news, delivering what we uncover in a manner that, though at times provocative, is always fair, accurate and thorough. Our job at Business North Carolina is to reflect reality and, in doing so, both enlighten and entertain our readers.

What’s so special about Business North Carolina?

Whether it’s in the boardroom or on the factory floor, we seek to show not only trends and events but the human face of commerce. That broad view is reflected in our circulation, which covers the entire state, not just one local market. No other business publication in the state delivers as many qualified business owners and senior-level managers. And while no other business publication in the state has won as many national awards for editorial and design excellence, the real winners are BNC‘s readers and advertisers.

Rates

2016 Advertising Rates

PAGE UNIT 

12X

7X

4X

1X

Black and White

Full Page
$3,750
$3,948
$4,381
$5,122
2/3 Page
2,757
2,915
3,341
4,065
1/2 Vertical
2,535
2,633
2,984
3,526
1/2 Horizontal
2,295
2,425
2,732
3,216
1/3 Page
1,535
1,642
1,834
2,146

Four-Color

Full Page
5,044
5,364
6,061
6,439
2/3 Page
3,821
4,042
4,628
5,693
1/2 Vertical
3,626
3,849
4,359
5,149
1/2 Horizontal
3,293
3,479
3,948
4,662
1/3 Page
2,335
2,504
2,800
3,306

Covers

Inside Front
5,845
6,383
7,212
8,390
Inside Back
5,654
6,007
6,790
7,897
Back Cover
6,315
6,709
7,576
8,807

Two-Page Spreads

Black and White
6,773
7,297
8,153
9,650
Four-Color
9,498
10,083
11,410
13,527

Black plus one process color: Add $695 to black and white rate.

PMS and metallic ink: Consult Publisher regarding availability and additional cost.
Guaranteed placement: Add 10% to appropriate rate.
Late charges will be billed accordingly up to $250.


Inserts
Consult Publisher. Due to varying nature of inserts, each insert will be quoted individually. Samples must be submitted beforehand to be approved for insertion by the Publisher and the printer before price quote is considered firm.

Circulation

Business North Carolina’s Circulation Statistics

Total audited circulation: 26,747
Newsstand & bulk copies: 2,525
Average readers per copy: 4
Total readership: 117,088

Sources: June 2015 BPA Circulation Statement + October 2015 U.S. Postal Statement + December 2014 Circulation Verification Council publication audit report

We’ve been delivering advertising messages to the most influential executives across the state for 34 years. Here’s where you’ll find our subscribers:

19.1%

Charlotte
Gastonia, Kannapolis, Monroe, Salisbury

23%

Triangle
Cary, Chapel Hill, Durham, Raleigh

10.1%

Rocky Mount/Greenville
Goldsboro, Kinston, New Bern, Wilson

17.3%

Triad
Burlington, Greensboro, High Point, Winston-Salem

10.5%

Fayetteville/Wilmington
Pinehurst, Southern Pines

6.2%

Asheville

5.6%

Hickory/Boone

7.8%

Out-of-state
Demographics

Subscriber Demographics & Readership

Loyal readers make better prospects

Almost all of BNC subscribers have subscribed to the magazine for three or more years. They’re loyal readers because they know the magazine’s first loyalty is to them. Readers trust what they’re getting will be both valuable and entertaining. And the time they spend with the magazine each month means maximum exposure for your advertising.

As a result of reading Business North Carolina:

69% Regularly read the advertising.
72% Visited the website of an advertiser.

The typical BNC subscriber...

• has subscribed for eight years.
• routes the magazine to two people.
• refers to each issue three different times.
• spends appx. 50 min. reading each issue.
• keeps issue of BNC for an avg. of 3 mos.

have read the last 3 or 4 issues: 95%
have read each of the last 4 issues: 86%
read BNC at home: 62%

Actions speak louder than words

Independent surveys conducted by Raleigh-based Lewis & Clark Research show an average of 3 people read each copy of BNC. Based on audited circulation figures, the magazine has an effective reading audience each month of almost 90,000 key business leaders across North Carolina. And when they see something that appeals to them advertised in the pages of the magazine, they take action.

Subscriber profile

  • Male: 88%
  • Female: 12%

AVERAGE HOUSEHOLD INCOME

 $183,000

AVERAGE NET WORTH

 $1.67m

Betweeen the ages of 35-64: 54%
Married: 89%
Millionaires: 46%
Bachelor's or advanced degrees: 85%
Own or co-own their company: 44%

BNC subscriber occupational category:

  • Top Management 44%
  • Middle Management 15%
  • Professional/technical 29%
  • Others in business

BNC education level:

Attended college: 98%
Graduated from a four-year college or university: 85%
Master's degree: 27%
Doctoral degree: 9%
Mechanical Requirements

Ad Sizes:

AD UNIT

WIDTH X DEPTH

Full Page (non bleed) 7 X 10
Full Page (bleed) 8.375 X 11.125
will be trimmed to: 8.125 X 10.875
2/3 Page 4.625 X 10
1/2 Page (vertical) 4.625 X 7.125
1/2 Page (horizontal) 7 X 4.875
1/3 Page (vertical) 2.25 X 10
1/3 Page (horizontal) 4.625 X 4.875
All measurements are in inches.

Ad submission requirements:

Printing Process: Web offset, saddle-stitched.

Trim Size: 8-1/8” by 10-7/8”.

Bleed Ads: Keep all live matter 3/8” from trim edges. Full-page bleed ad: 8-3/8” by 11-1/8”, includes 1/8” bleed on all sides. Two-page spread bleed ad: 16-1/2” by 11-1/8”. Contact production department for specialty bleed options.

Required Materials: Digital only.The following formats are accepted:
Macintosh disks with native file formats in InDesign (CS3), QuarkXPressTM 4.0, 5.0 or 6.0, Illustrator (CS3) or Photoshop (CS3) including all support graphics and fonts. All artwork used must be CMYK amd 300 dpi at 100% of the size used in the ad. Please convert all colors to CMYK. Formats accepted include .pdf, .eps, and .tiff. All components must be CMYK, black type must be specified 100% black. All images and graphics must be CMYK and 300 dpi at the 100% of the size used in the ad. Please embed all fonts or, if appropriate, change them to outlines before making a .pdf, .tiff or an .eps file. All PC ads must be submitted as print ready .pdfs or .tiffs. A hard-copy proof must accompany all ad materials.No RGB files will be accepted. No spot or PMS colors may be used in advertising materials. Duotones for two-color ads should be converted to CMYK, black-and-white images should be grayscale. All elements in color ads must be changed to CMYK with the exception of black type, which should be specified at 100% black.When e-mailing materials, fonts and native program files must be stuffed in a folder prior to sending via e-mail.

Material Delivery:
Via e-mail. If ad is 7mb or smaller, e-mail to Moira Johnson, mjohnson@businessnc.com. Please include the name and phone number of the person preparing the ad.

With all digital submissions, you must mail a hard-copy proof to:
Business North Carolina Advertising
1230 West Morehead Street, Suite 308
Charlotte, North Carolina 28208

Mac Disk: Send ads on disk to the address above. Macintosh only. Include a hard-copy proof and name/phone number of the person preparing the ad.
Ad materials must go to the Charlotte office.Production Charges: Clients will have production charges quoted on an individual basis.

PLEASE NOTE:
All advertising requiring BNC production work will be billed gross to advertisers or agencies.

Contact

If you would like more information on advertising in Business North Carolina, contact our sales representatives or please fill out the form below:

Charlotte/Western N.C.

Andrea Kroger: 704-523-4350  |  akroger@businessnc.com

 

Triangle/Eastern N.C.

Melanie Weaver Lynch: 919-855-9380  |  mweaver@businessnc.com

View 2016 Media Kit

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View 2016 Editorial Calendar

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