You oughta know
Winn Maddrey has been vice president of marketing at Charlotte-based Technekes LLC since October 2015, where he leads client marketing initiatives and company marketing. Founded in 2000, Technekes is a demand-creation agency that works with companies — including agriculture, manufacturing, health care and construction supply — to boost sales efforts. Maddrey has worked in communications since 1991, with stints at the U.S. House of Representatives, The White House, The U.S. Department of Commerce, Capstrat and FleishmanHillard. In addition, he started two communications firms, one of which was sold to Raleigh-based Capstrat.
Maddrey has a bachelor’s in history from Davidson College. He serves on the advisory board of the Wildacres Leadership Initiative and the Davidson Board of Visitors and is the organizer of TEDxCharlotte. He previously served on the boards of WDAV 89.9 and The Mint Museums and was an NACD Governance Fellow.
What do you like best about your job?
At Technekes, I have enjoyed learning how we use software (agile methodology) approaches to deploy marketing programs. It is a wholly different approach than I have seen at other agencies. As part of this approach, one of the best aspects of my job is working with the marketing operations’ team on outbound marketing campaigns.
What inspires you?
Work-wise, I enjoy learning about new clients, their products, services and industries. Personally, I am inspired by interesting ideas or innovations, whether they be philosophical or a different way to grill or cook.
Who should we be looking out for?
I think Business North Carolina should be looking at those who are creating value through innovation and creation as well as those creating value through new approaches and methodologies, including merging disparate ideas or entities.
What was your biggest challenge this week?
My biggest challenge was balancing a reflective view of the first six months and planning ahead for the next six months. We’re gearing up for fall campaigns while thinking about 2018. To me, it’s shocking that half the year has passed and we are starting to discuss 2018 planning.
Favorite N.C. vacation spot?
Always tough — mountains or sea? I think my favorite spots are Lake Summit, near Saluda, and Hendersonville, where we have a family house.